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9 Ways To Get The Most Out Of Design Thinking  Por Rick Wise

9 Ways To Get The Most Out Of Design Thinking Por Rick Wise

WRITTEN BY Rick Wise AT HEART, DESIGN THINKING IS ABOUT FUSING THE CREATIVE AND OPEN-ENDED WITH THE ANALYTICAL AND OPERATIONAL. I lead an unusual company. Lippincott, part of the highly analytical management consulting firm Oliver Wyman, is the creative force behind the ubiquitous red-and-white Coca-Cola swirl, Samsung’s global identity, the Starbucks logo, Walmart’s rebranding, and the Infiniti concept, name and brand. We have experts in stochastic modeling and strategic choice analysis sharing workspaces with graphic designers, linguists, and architects. Each of our disciplines has its own perplexing vernacular, industry associations, dress codes, and even workday start times. Yet, somehow this unique blend of skills has managed to sustain itself in this way for 70 years now. Lippincott thrives in pairing the rational and the creative, using a process that is often referred to as design thinking. This is a place where more and more CEOs want their organizations to be. Spurred by the success of companies like Apple, and fearful they’ll get left behind in the competitive race if they don’t master this skill, companies are investing in bringing the creative into operationally oriented organizations, sending executives for training at places like the Stanford, and creating environments designed to foster right and left brain integration. Design thinking, however, is a slightly murky concept that means different things to different people. At heart, though, it is about fusing the creative and open-ended with the analytical and operational, combining very different ways of thinking and acting. This is, of course, easier in theory than in practice. How do you get children’s book authors and chemical engineers to click into something...
Design Thinking for Social Innovation by Tim Brown

Design Thinking for Social Innovation by Tim Brown

In an area outside Hyderabad, India, between the suburbs and the countryside, a young woman—we’ll call her Shanti—fetches water daily from the always-open local borehole that is about 300 feet from her home. She uses a 3-gallon plastic container that she can easily carry on her head. Shanti and her husband rely on the free water for their drinking and washing, and though they’ve heard that it’s not as safe as water from the Naandi Foundation-run community treatment plant, they still use it. Shanti’s family has been drinking the local water for generations, and although it periodically makes her and her family sick, she has no plans to stop using it. Shanti has many reasons not to use the water from the Naandi treatment center, but they’re not the reasons one might think. The center is within easy walking distance of her home—roughly a third of a mile. It is also well known and affordable (roughly 10 rupees, or 20 cents, for 5 gallons). Being able to pay the small fee has even become a status symbol for some villagers. Habit isn’t a factor, either. Shanti is forgoing the safer water because of a series of flaws in the overall design of the system. Although Shanti can walk to the facility, she can’t carry the 5-gallon jerrican that the facility requires her to use. When filled with water, the plastic rectangular container is simply too heavy. The container isn’t designed to be held on the hip or the head, where she likes to carry heavy objects. Shanti’s husband can’t help carry it, either. He works in the city and...
The Big Idea 2015: Design Thinking  by Tim Brown

The Big Idea 2015: Design Thinking by Tim Brown

Some say the world is divided into humanities people and science people; artists and geeks; intuitive types and analytical types. You’re either one or the other, and our culture, education system, workplaces and news media do their level best to reinforce this divide. But throughout history, it’s been proven over and again that if you want to be truly innovative, reaching across the divide between the sciences and the arts is the starting point for triggering the boldest ideas. From Leonardo Da Vinci to Frank Gehry, some of our greatest achievers have balanced that territory between art and science, or, as Steve Jobs repeatedly stated, the intersection between technology and liberal arts. I’ve just finished reading Walter Isaacson’s wonderful new book, The Innovators, in which he charts the 150-year history of the computer revolution. Among one of the many important insights he has about this collection of technical pioneers is that many of them also embraced the arts. The very first of these, Dame Ada Lovelace (1815-52), was passionate about mathematics and poetry (she was the daughter of Lord Byron), and it was these combined passions that led her to see the real potential behind Charles Babbage’s Analytical Engine, the predecessor to the first computer. In letters between Lovelace and Babbage, she explored some of the basic concepts that would drive the development of computers, including the idea that machines could be programmable and that computers could go beyond calculation and act on anything that might be represented...